Fruit Store Lessons About Real Estate

EXPENSIVE BANANAS DON'T SELL

It's amazing where you find life's little lessons. I caught on to one while at a local food store where I was, just the week before, noticing the high price of fruit and vegetables. The numbers were high and of course I didn't buy any that week, figuring that I can do without for a little while or just buy frozen vegetables and hold the line on fresh fruit (I was still able to make a smoothie with frozen fruit).

So, I travel back next week and lo and behold, I notice the price of bannanas, which were $1.19 per pound to $.99 per pound. Of course they had ripened a bit over the week to a bright yellow color from the green / yellow color the week before. Thinking to myself, it's not a bad price, but still a little high, (although I did consider buying) I passed. Maybe at 89 cents a pound I'll pick some up.

Well, when I go back, what do I see? $.49 per pound. Needless to say, I was able to buy at less than half the price from two weeks ago all because the bananas started to show a few dark spots and nobody was buying before.

So, guess who got a great deal on bananas?? ME! Because;

• I waited for the right price to buy
• The price was high, nobody bought
• Price adjusted, still no one bought
• Fruit started to turn, priced forced to low point in order to avoid losing the product
• Everything SOLD OUT!

     

Real Estate - Banana's? Here's the lesson. I can't say how many times I go on a listing appointment and bring with me data that's used to get a handle on the market value of a home and the owner decides to go above the recommended list price to "test the waters" looking for a price based on emotion rather than solid data and experience. 

The listing, like the high priced banana's, sits on the market with no showings for a month or more (in most cases more). So after 3 to 6 months on the market with no real interest, The owner decides to lower the price a little closer to the recommended list price from 6 months ago (although he should get a new market analysis). Guess what? It gets a few looks, but no offers, another 3 to 6 months have passed and still not sale. The house listing is going stale, the owner is disappointed and the only offers coming in are low ball offers from investors looking to steal the property, thinking that the owners have become desperate.

Had the owner priced the property right, it might have sold within the first 30 to 60 days. Seasoned real estate investors look for hard data when buying or selling a property and price (or offer) accordingly. No emotion, just the facts. Investors know that time on the market lowers their bottom line and stops them from moving on to the next deal (or in the case of a homeowner, settling into  their next home).

Summing it up.... 

High Priced Bananas don't sell, and neither will an Over Priced Home!

• Get good data
• Price it right
• Sell your home 
• Move on. 

Simple!

* Feel free to comment below or send an email to dominick.leone@gmail.com 

Let's Plant a Tree

Inspiration is found in many forms. It could be a work of art, a successful person you look up to, or even a notable quote. I heard a quote that really made sense to me and felt a need to share.

"The best time to plant a tree is 20 years ago, the second best  time is NOW"

Looking back at 40 plus years of my adult life and thinking of all the opportunities that have past me by all because I hesitated to "plant a tree" when the time was right, because of fear of the unknown results. In other words, my hesitation cost me opportunities to better myself.

We live in an ever changing world and if you take a look back about 10 years (or even 20), you'll see what I mean. We live in a country that has opportunities all around us, but sometimes we miss the forest looking for the trees. We keep looking for the get rich quick plan, which doesn't really exist. The get rich at a reasonable and projected growth plan does exist, that's why, had you planted your tree 20 years ago and nurtured it properly with good morals, hard work and diligence, it would already be providing an abundance of fruit.

Opportunity is always around, to say the least! Another saying saying is "One Man's Poison is Another Man's Bread". When we were attacked on 9-11 the stock market dropped to an all time low out of fear and confusion. Within a few days, investors were out planting trees in security, airline stocks and more. Needless to say, the smart money that was planted seventeen years ago, has produced quite a bit of fruit for investors today.

The Real Estate Market left some deep scars from 2008. A lot of people lost their homes and fortunes because of banks and lending institutions, over extending loans to people who couldn't repay them. Investors who were able to stay fluid with cash, came out the winners, buying pre-foreclosures, Short sales and Bank Owned Properties, better know as REO's . Unlike the stock market of 9-11, the short sale and REO markets are still offering discounted properties from people who either walked out and dropped off the keys to those who were evicted by the foreclosure process.

We are currently in a real estate market where inventory is low and interest rates are starting to creep upwards. The biggest problem for home buyers is the ability to qualify under the new bank lending rules. Not good for a lot of home buyers that had credit issues from past and current debits (the Poison), but great for real estate investors and Private buyers (who maintained some cash and good credit) who are looking for rental properties to add to their portfolio.

Today, the rental market (the Bread) is still flush with renters and in need of fresh inventory to satisfy the amount of tenants still reeling from the housing downturn, hurricane Sandy and other misfortunes, looking for a good home to start getting their lives back on track.

So, if you see the opportunity to "Plant a Tree" in the real estate market, down the road the tree may just be able to provide some tasty fruit (maybe sooner than 20 years).

Leave a comment or send me an email, I'd love to hear your thoughts. - Dom.